Roland TR-808 Drum Machine

Celebrating 45 Years of the Roland TR-808 – The Beat That Changed Music Forever

Few instruments have left such a deep mark on modern music as the Roland TR-808 Rhythm Composer. Launched in 1980, this drum machine was initially met with mixed reviews — but soon became the heartbeat of hip-hop, electro, house, techno, pop, and countless other genres.

Its deep booming bass drum, crisp snare, snappy handclaps, and iconic cowbell defined an entire era. From Marvin Gaye’s Sexual Healing to Afrika Bambaataa’s Planet Rock, and right through to modern hits by artists like Kanye West and Beyoncé, the 808’s sound has never gone out of style.From Hardware Legend to Digital Icons

Although the original TR-808 was discontinued in 1983 due to component shortages, its legacy lives on in a new generation of Roland products that capture its unmistakable character:

Roland TR-8S Rhythm Performer – A modern performance powerhouse combining 808, 909, and other classic sounds with sampling, effects, and hands-on control.

Roland TR-6S – Compact but mighty, bringing the 808’s punch to portable setups.

Roland Boutique TR-08 – A faithful, miniaturized recreation of the original with all the quirks and charm.

These instruments not only honor the past but also expand the possibilities for today’s producers and performers.The TR-808 in Roland Cloud – Anniversary Special

For those who want the authentic TR-808 sound in their DAW, Roland Cloud’s TR-808 plug-in delivers every detail of the original — with the convenience and flexibility of software.To celebrate the 45th anniversary, Roland Cloud TR-808 is available at a special price until 09.09.



It’s the perfect opportunity to bring one of music history’s most influential drum machines into your studio — whether you’re crafting classic grooves or futuristic beats.